Our job is to make nutrition, personal. Hence, our team comprises people with scientific brains and storyteller hearts,
with a wide range of backgrounds and competencies.We are passionate about health, art, e-commerce and more,
but are all inspired by the same ideals of making this world healthy.
Although his family has been in the business of natural ingredients for a couple of decades, Nihaal diligently chased a fine degree in History and Governance from Cornell University. Then, standing in the nutrition and wellness products aisle of an American supermarket one fine morning in late 2014, he had an epiphany. He was struck by the contrast between the mainstream, direct-to-consumer approach they have towards supplementation and nutrition products, and the approach back home, channelized through doctors and big pharma. “As a result of democratized information, people the world over have been taking some of their health and wellness decisions themselves. It was time for the paradigm to change in India.” Three years of scientific and consumer research later, Setu was born with a vision to enable people to lead a healthier yet indulgent modern lifestyle. Nihaal leads a happy and passionate young team out of our Mumbai office.
Rishi is a media professional and a health-tech entrepreneur with over 17 years of experience across television, animation and mobile marketing. In his words ”People’s misinformation about food, pains me very much. It bothers me when they treat food in this binary manner. “Yeh Healthy hai” “Yeh unhealthy hai” !! Nutrition need to be convenient, fun and sustainable by using an approach that is scientific and data driven”. A visual artist and storyteller at heart, he launched his own start-up as a health tech entrepreneur with a vision of making the world reboot the way they look at nutrition, fitness and right food habits. What drives him is his personal journey of lifestyle change of losing 20 Kgs and later running a full marathon after recovering from a broken back, all this while keeping his love of food alive. At Setu, Rishi brings this collective experience to drive strategy, product and business development.
Strictly speaking, it is inaccurate to say that Saurov was Setu’s first employee—he joined Nihaal a year before the company was even formed! This “wildly fulfilling journey has been a great synergy of the professional and personal,” he says, elucidating how his work here reignited his passion for fitness. “I want to be almost as physically capable forty years later as I am today.” So he runs, does CrossFit (where he recently reached his goal of a hundred-kg clean deadlift) and swears by our supplements.
Aditi is a serial brand marketer who has worked with multinationals and startups on global and nascent brands alike. She’s also an ardent-yet-conscious foodie and cook, with a passion for and education in food engineering and nutrition. At Setu, she leads the short and long term brand growth and its communication & strategic roadmap wherein she finds a perfect mix of her strength areas, as well as the satisfaction of improving and touching lives. “My health is a high priority for me, as it is for an increasing number of people, and I understand what our consumer is because I am one!”. No better high than thoughts becoming things, her ambition is to make Setu a brand to reckon in the coming years.
At Setu, Yogesh believes he’s in a dream job. A chemical engineer with an MBA degree, he feels his crucial product development and supply chain management role, the company and the supplements themselves are “the perfect fit for his personality, habits and daily life.” With us, he feels at the peak of his energy, interest and inspiration: “Personally, I’ve become more conscious of my intake and supplementation, imbibing the healthy attitude towards health that Setu encourages.” It’s a happy paradox: despite our culture of work-life balance, the spirit of Setu has become his way of life!
Punit embarked on his long and illustrious career in end-to-end retail management after completing his MBA from the University of Northampton. He’s enthusiastic and self-motivated—qualities that, he believes, complement Setu’s free, flexible and target-oriented work culture. He swears by our Eye Max, Liver Lift and Silimarin Life supplements, which have caused a marked improvement in his medical conditions. “Setu promotes and propagates a way of life based on ethics, integrity and balance,” he says. “It’s no wonder that the team is so dedicated to the company and its products.”
Originally from Belgium, Jaini has a degree in Biomedical Science from the University of Warwick and a passion for working out. She joined us shortly after relocating to India, and feels the company aligns completely with her ethos and way of life. “As a company, Setu walks the talk about living a healthier life—from the office environment and work-life balance of the team, to the formulations and quality of the products on offer. I am constantly working on self-improvement, on becoming the best version of myself. So is Setu.”
As someone who practices carpe diem, Virendra enjoys the high energy and motivation of the team at Setu, as well as its democratic functioning. He has two decades of retail sales and marketing experience, half of which have been in the wellness, food and health supplement industries. Since he began using our supplements, he asserts: “It’s very easy to sell something that you genuinely believe in, when you know your products improve the lives of consumers and live up to their promises.”
Kishor has been in the e-commerce industry for several years, and has done brand, product and business development for some of the biggest national and international portals in India. He believes Setu offers the best of both worlds—the youthful culture, nimbleness, chances and challenges of a startup alongside the expertise, stability and expert leadership of an established company. “I am a true believer in leadership, and am of the opinion that to lead is a choice that comes with responsibility, ethics and sacrifice.”
With several years of experience in Advertising and Brand Communication, Sports, Consumer Marketing and Campaigns, Neelay understands and anticipates trends that shape consumer mindsets and behaviour. He is adept at building brands, having founded and successfully exited an integrated communications firm. An astute thinker, he is passionate about business, and has strong industry experience in sports, consumer fashion and retail, across leading brands. “I got introduced to Setu supplements by my coach and have been a Setu believer ever since.” As an enthusiastic basketball player, he tends to spend most of his free hours on court representing a sports club and Mumbai district.
A doctorate in food, nutrition and dietetics ,followed by extensive experience in research in problems faced by typical modern hectic lifestyle and ways to cope with them has shaped Hetal well towards understanding and counseling patient problems. In Setu she finds a perfect match towards building healthier communities and her passion of empowering people with strong unbiased education with strong emphasis on nutritional research and innovation.
Shubham started his career with Nutraceuticals a few years ago and has been a Nutraceutical Ninja since. He embarked upon his journey with Setu with a sole purpose of taking the brand to every retail counter in Mumbai. His dedication, perseverance and an unstoppable attitude makes him an indispensable asset for Setu. As a youngest member of the Setu family and the one with gift of the gab, he is adored by all. “I love the fact that the management involves every member down the chain while implementing any process. I have learned a lot in few months with Setu than I did earlier, simply because we are open to experiment and try on something bold.” says Shubham.
With just about 3 years of experience in the field, Ibrahim spearheads the finance team at Setu. He is a voracious reader and supports the think tank of the organisation through his comprehensive understanding of various laws including Indian Taxation,Corporate Law, Indian regulatory and business environment. He has a Master’s degree in Commerce from the Mumbai University and qualified as a Chartered Accountant.